Cookies are essential for helping us deliver a high quality website. This page outlines the cookies that the wesbite (www.mastercover.co.uk) sets, how we use them and how you can disable them.
1. What are cookies?
By using and browsing mastercover.co.uk, you consent to cookies being used in accordance with our policy. If you do not consent, you must disable cookies or refrain from using the site (see section 2 below).
2. How to control and delete cookies
Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.
Please be aware that restricting cookies may impact on the functionality of the website.
3. Performance cookies
'Performance' cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don't collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our website works, understand what interests our users and measure how effective our advertising is.
We use performance cookies to...
Provide statistics on how our website is used
See how effective our adverts are (we don't use this information to target adverts to you when you visit other websites)
Help us improve the website by measuring any errors that occur
Test different designs of our website
Cookies we have defined as 'Performance' cookies will NOT be used to...
Gather information that could be used to advertise products or services to you on other websites
Remember your preferences or username beyond your current visit
Target adverts to you on any other website
In some cases, some of these cookies are managed for us by third parties, but we don't allow the third party to use the cookies for any purpose other than those listed above.
Using our site indicates that you accept the use of 'Performance' cookies.
Accepting these cookies is a condition of using the website. If you do not consent, you must disable cookies or refrain from using the site.
Here is a list of the third party cookies we have defined as 'Performance'.
The Mastercover Insurances website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analyitcs sets a cookie in order to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site.
The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited.
Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
4. Further reading
Information about cookies
Useful information about cookies can be found at:
Internet Advertising Bureau
A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at:
International Chamber of Commerce United Kingdom
Information on the ICC (UK) UK cookie guide can be found on the ICC website section: